|
| |
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|
D E M O G R A P H I C (JAN '09 - DEC '09) |
Sex |
|
Male |
|
663,000 |
|
57% |
|
|
Female |
|
497,000 |
|
43% |
|
Race |
|
Malay |
|
1,100,000 |
|
95% |
|
|
Chinese |
|
18,000 |
|
1% |
|
|
Indian/Others |
|
42,000 |
|
4% |
|
|
Age |
|
15 - 19 |
|
168,000 |
|
15% |
|
|
20 - 24 |
|
180,000 |
|
15% |
|
|
25 - 29 |
|
147,000 |
|
13% |
|
|
30 - 39 |
|
240,000 |
|
21% |
|
|
40+ |
|
425,000 |
|
37% |
|
|
|
|
|
|
|
|
|
Total Readership |
1,160,000 |
|
100% |
|
|
Occupation |
|
Prof/Manager
/Executive/Bussinesman |
187,000 |
|
16% |
|
|
Other White Collar |
145,000 |
|
13% |
|
|
Blue Collar |
344,000 |
|
30% |
|
|
Students |
181,000 |
|
16% |
|
|
Housewife |
197,000 |
|
17% |
|
|
Others |
105,000 |
|
9% |
|
|
|
|
Household Income (RM) |
|
RM1 - RM1,000 |
|
187,000 |
|
16% |
|
|
RM1,001 - RM2,000 |
|
360,000 |
|
31% |
|
|
RM2,001 - RM3,000 |
|
231,000 |
|
20% |
|
|
Over RM3,000 |
|
382,000 |
|
33% |
|
|
Not Disc/NA |
|
* |
|
* |
|
|
|
|
|
|
|
|
|
Region |
|
Market Centre |
|
271,000 |
|
23% |
|
|
Other Urban |
|
454,000 |
|
38% |
|
|
Rural |
|
434,000 |
|
38% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Location |
|
KL/PJ Market Center |
|
172,000 |
|
63% |
|
|
Ipoh Market Center |
|
28,000 |
|
10% |
|
|
JB Market Center |
|
48,000 |
|
18% |
|
|
Penang Market Center |
|
22,000 |
|
8% |
|
|
|
|
|
|
|
|
|
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|
Note: An asterik (*) indicates nil, or, where applicable, less than 500 or less than 0.1%
|
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