| |
|
|
D E M O G R A P H I C (July '10 - June '11) |
Sex |
|
Male |
|
568,000 |
|
52% |
|
|
Female |
|
525,000 |
|
48% |
|
Race |
|
Malay |
|
1050,000 |
|
96% |
|
|
Chinese |
|
6,000 |
|
1% |
|
|
Indian/Others |
|
37,000 |
|
3% |
|
|
Age |
|
15 - 19 |
|
193,000 |
|
18% |
|
|
20 - 24 |
|
160,000 |
|
15% |
|
|
25 - 29 |
|
142,000 |
|
13% |
|
|
30 - 39 |
|
215,000 |
|
20% |
|
|
40+ |
|
382,000 |
|
35% |
|
|
|
|
|
|
|
|
|
Total Readership |
1,093,000 |
|
100% |
|
|
Occupation |
|
Prof/Manager
/Executive/Bussinesman |
165,000 |
|
15% |
|
|
Other White Collar |
183,000 |
|
17% |
|
|
Blue Collar |
255,000 |
|
23% |
|
|
Students |
197,000 |
|
18% |
|
|
Housewife |
197,000 |
|
18% |
|
|
Others |
95,000 |
|
9% |
|
|
|
|
Household Income (RM) |
|
RM1 - RM1,000 |
|
140,000 |
|
13% |
|
|
RM1,001 - RM2,000 |
|
276,000 |
|
25% |
|
|
RM2,001 - RM3,000 |
|
244,000 |
|
22% |
|
|
Over RM3,000 |
|
433,000 |
|
40% |
|
|
Not Disc/NA |
|
* |
|
* |
|
|
|
|
|
|
|
|
|
Region |
|
Market Centre |
|
298,000 |
|
27% |
|
|
Other Urban |
|
525,000 |
|
48% |
|
|
Rural |
|
270,000 |
|
25% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Location |
|
KL/PJ Market Center |
|
208,000 |
|
19% |
|
|
Ipoh Market Center |
|
29,000 |
|
3% |
|
|
JB Market Center |
|
53,000 |
|
5% |
|
|
Penang Market Center |
|
7,000 |
|
1% |
|
|
|
|
|
|
|
|
|
|
|
Note: An asterisk (*) indicates nil, or, where applicable, less than 500 or less than 0.1%
|
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