|
| |
|
|
D E M O G R A P H I C (APR '07 - MAR '08) |
Sex |
|
Male |
|
922,000 |
|
58.9% |
|
|
Female |
|
644,000 |
|
41.1% |
|
Race |
|
Malay |
|
1,477,000 |
|
94.3% |
|
|
Chinese |
|
31,000 |
|
2% |
|
|
Indian/Others |
|
58,000 |
|
3.7% |
|
|
Age |
|
15 - 19 |
|
296,000 |
|
18.9% |
|
|
20 - 29 |
|
345,000 |
|
22.1% |
|
|
30 - 39 |
|
375,000 |
|
24% |
|
|
40 - 49 |
|
272,000 |
|
17.4% |
|
|
50 - 59 |
|
191,000 |
|
12.2% |
|
|
Above 60 |
|
88,000 |
|
5.6% |
|
|
Total Readership |
1,566,000 |
|
100% |
|
|
Occupation |
|
Prof/Manager
/Executive/Bussinesman |
228,000 |
|
14.5% |
|
|
Other White Collar |
251,000 |
|
16% |
|
|
Blue Collar |
356,000 |
|
22.8% |
|
|
Students |
268,000 |
|
17.1% |
|
|
Unemployed/Retired/
Housewife |
459,000 |
|
29.3% |
|
|
Others |
5,000 |
|
0.3% |
|
|
|
|
Household Income (RM) |
|
RM10,000 or Above |
|
36,000 |
|
2.3% |
|
|
RM5,000 - RM9,999 |
|
137,000 |
|
8.8% |
|
|
RM1,000 - RM4,999 |
|
924,000 |
|
59% |
|
|
RM999 and below |
|
318,000 |
|
20.3% |
|
|
Not Disc/NA |
|
151,000 |
|
9.6% |
|
|
|
|
|
|
|
|
|
Region |
|
Market Centre |
|
339,000 |
|
21.6% |
|
|
Urban |
|
535,000 |
|
34.2% |
|
|
Rural |
|
692,000 |
|
44.2% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Location |
|
KL/PJ/Selangor/NS |
|
514,000 |
|
32.8% |
|
|
Penang/Perak/Kedah/ Perlis |
|
279,000 |
|
17.8% |
|
|
JB/Melaka |
|
365,000 |
|
23.3% |
|
|
Kelantan
Terengganu/Pahang |
|
408,000 |
|
26% |
|
|
|
|
|
|
|
|
|
|
|
| |
Back to  page |
|
|
|
|
