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D E M O G R A P H I C (APR '07 - MAR '08)

Sex

Male
922,000 58.9%
Female
644,000 41.1%

Race

Malay
1,477,000 94.3%
Chinese
31,000 2%
Indian/Others
58,000 3.7%

Age

15 - 19
296,000 18.9%
20 - 29
345,000 22.1%
30 - 39
375,000 24%
40 - 49
272,000 17.4%
50 - 59
191,000 12.2%
Above 60
88,000 5.6%
Total Readership
1,566,000 100%

Occupation

Prof/Manager
/Executive/Bussinesman
228,000 14.5%
Other White Collar
251,000 16%
Blue Collar
356,000 22.8%
Students
268,000 17.1%
Unemployed/Retired/
Housewife
459,000 29.3%
Others
5,000 0.3%

Household Income (RM)

RM10,000 or Above
36,000 2.3%
RM5,000 - RM9,999
137,000 8.8%
RM1,000 - RM4,999
924,000 59%
RM999 and below
318,000 20.3%
Not Disc/NA
151,000 9.6%
     

Region

Market Centre
339,000 21.6%
Urban
535,000 34.2%
Rural
692,000 44.2%
     

Location

KL/PJ/Selangor/NS
514,000 32.8%
Penang/Perak/Kedah/ Perlis
279,000 17.8%
JB/Melaka
365,000 23.3%
Kelantan
Terengganu/Pahang
408,000 26%
 
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